Preface The emergence of artificial intelligence-powered chatbots has revolutionized business domains internationally, ranging from support services to digital commerce and more. As we move into 2025, AI virtual assistant innovation is set to advance even further, embedding advanced innovations to offer customized, optimized, and seamless user inte

Introduction Social media marketing has evolved significantly in recent years, shaped by changes in innovation, user behavior, and corporate demands. A major transformation in the marketing landscape has been the emergence of AI technologies. AI’s capability to reshape social media marketing is capturing the focus of organizations and marketers w